Last month, entertainment website went flop. is an interesting story for a number of reasons. First, DreamWorks was behind it. Led by Steven Spielberg, Jeffrey Katzenberg, and David Geffen, DreamWorks is not used to flops. Per movie it grosses more than any other studio. Second, after spending more than USD 7 million, never even launched.
Third, one of the key reasons didn't launch was because it was felt that creating original, compelling web content on an ongoing basis was a cost that didn't really have a business model.
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