Last month, entertainment website pop.com went flop. Pop.com is an interesting story for a number of reasons. First, DreamWorks was behind it. Led by Steven Spielberg, Jeffrey Katzenberg, and David Geffen, DreamWorks is not used to flops. Per movie it grosses more than any other studio. Second, after spending more than USD 7 million, pop.com never even launched.
 
Third, one of the key reasons pop.com didn't launch was because it was felt that creating original, compelling web content on an ongoing basis was a cost that didn't really have a business model.
 
Aus: New Thinking, free weekly email contributing to a philosophy for The Digital Age By Gerry McGovern Web: http://www.nua.ie