Last month, entertainment website pop.com went flop. Pop.com
is an interesting story for a number of reasons. First,
DreamWorks was behind it. Led by Steven Spielberg, Jeffrey
Katzenberg, and David Geffen, DreamWorks is not used to
flops. Per movie it grosses more than any other studio.
Second, after spending more than USD 7 million, pop.com
never even launched.
Third, one of the key reasons pop.com didn't launch was
because it was felt that creating original, compelling web
content on an ongoing basis was a cost that didn't really
have a business model.
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By Gerry McGovern Web: http://www.nua.ie